Update, June 16, 2026: Patrick Ta is sharing his side of the transition blush story. The makeup artist appeared on Emma Grede's podcast Aspire and directly responded to the controversy regarding his Transition Blush product launch and accusations of copying Painted by Esther's (Ngozi Esther Edeme) signature technique or not properly crediting her for helping popularize the ombré style for a new generation of makeup lovers.
In the interview, Ta told Grede that his Transition Blush line was created for the “blush lover" and the “world-building of blush,” given it's one of his favorite products and something his brand is well-known for. At first, he says he did “not understand” the conversation about Painted by Esther and creators not being recognized for their influence—especially Black creators and artists.
“The intent of this launch was never to take ownership over this technique,” Ta explained. “It was to create a product to simplify this artist technique that people have been doing and simplifying it for the consumer.” But after he took a step back to listen, he realized that “even though it wasn't my intention, the impact matters.”
Ta also claimed that his team reached out to Edeme for a potential collaboration prior to the launch, which she declined. “I personally reached out to Esther, my team reached out to Esther, and unfortunately she declined the opportunity because she wasn't taking paid collaborations at the moment,” he told Grede. “I really just wanted to work with creators that loved blush." He then went on to say that the launch has been “very difficult" for him.
Grede noted a “sense of remorse” from Ta while summarizing what went wrong. “It feels to me, Patrick, like you kind of understand that launching this particular product without a mention of her influence of the technique kind of felt like an erasure of her influence,” she said, adding that Edeme has been “very vocal” about how she didn't create the technique (as we reported below), but has definitely added to its current relevance. “But the fact that you guys went out with it in the way that you did feels like she should have somehow come up and been credited, and she wasn't. And because it so frequently happens, specifically with Black female creators and artists, it has escalated into something that is disproportionate to what you would have perhaps hoped for considering that you went out to her.”
Ta agreed. “I am genuinely sorry for the hurt and the frustration that I have caused and that for anyone who has ever felt overlooked or not recognized on their contributions; that was never my intent,” he said. “My intent was only to create a product to allow people to make this technique more accessible at home.”
As for accusations of copying a specific video of Edeme's, Ta said that was just a coincidence. According to the makeup artist, he filmed his video months before it appeared online. “Her content came out just a week prior, so there's no way that I could have copied her.” He then told Grede that since the controversy began, he has reached out to Edeme for a “conversation, artist to artist,” but she has yet to respond. “I have had nothing but amazing interactions with Esther, so I'm actually really shocked.”
Grede also brought up Edeme's story about a member of Ta's team booking a “do and go” makeup application with her, then canceling it when she couldn't record it. According to Ta, this isn't true; instead, he says, his business partner Rima [Minasyan] wanted Edeme to do her makeup for an Easter brunch.
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