Use of the WHO logo or emblem requires express written permission

WHO's emblem is part of the Organization’s intellectual property and its use implies endorsement by WHO, it may only be used with express written permission.The WHO emblem should not be used in association with advertising or promotional literature for products or services, with the names of proprietary products, or with the logos of commercial entities.The WHO emblem may not be used in providing a link.Use by other organizations on publications or websitesThe WHO emblem or logo may only be used on publications (print, electronic or web) with express permission, and only if WHO has been involved in preparing the text (or the work on which it is based), and only so long as the text is consistent with WHO's policies and priorities.

Use by WHO collaborating centres

The WHO name, emblem and flag can be used by institutions that have been designated as WHO collaborating centres, subject to certain conditions, and only in conjunction with the work that they are undertaking for WHO.For further information, see WHO Collaborating Centres.

Use by the media

The use of the WHO emblem as an illustration (for instance, in a magazine article about the Organization) is not permitted, because it may be interpreted it as indicating endorsement. Journalists and other writers are encouraged to use other illustrations (such as photographs or the WHO flag, building or WHO staff in action) that draw attention to WHO's work. Similarly, the use of the WHO emblem on non-WHO websites is normally not allowed, since its use could be misconstrued as WHO endorsement of the non-WHO site.For further information, see the Mediacentre.

WHO programme, partnership and project logos

In addition to the logo which represents WHO as an organization, some WHO programmes, partnerships and collaborative projects have their own logos which they use to identify their activities. The use of these logos is limited to the programme, partnership or project concerned. In many cases, these programmes, partnerships and projects involve collaboration between WHO and other bodies. Use of a WHO programme, partnership and collaborative project logo does not indicate approval or endorsement by WHO.

WHO health campaign logos

WHO may develop logos and other promotional materials designed for use to increase public awareness of health issues. Further information on the use of WHO health campaign logos is available here.